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Brand Positioning – And Why It Defines Your Success in the Digital Age

If you ever walk into a Banana Republic store, you will notice soft lighting, showcased clothing and apparel, all reflective of the brand’s premium image. Gap tends to feature a more casual image, louder than Banana Republic but stylish all the same. Trendy, as it is described on their website. There is more color in … Continue reading “Brand Positioning – And Why It Defines Your Success in the Digital Age”
 
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How Coke Zero Used Digital Technology for “Drinkable Ads”

Integrating digital channels, and harnessing social power to drive campaign success is every brand’s dream. Coca Cola, the maestro of marketing, shows us an excellent example of how to do this. This is a campaign from last year but it’s a case in marketing mastery so always worth a mention. And especially because no better … Continue reading “How Coke Zero Used Digital Technology for “Drinkable Ads””
 
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Three Scenarios Where Copyright Negligence Can Backfire On Your Business

In 2009, The Guardian reported an amusing story. An American tourist visiting Prague, Czech Republic was walking down a street when he was suddenly taken aback. Thousands of miles away, there was the picture of his friend’s family outside a grocery store on a banner advertising their home delivery service. He e-mailed it to them, … Continue reading “Three Scenarios Where Copyright Negligence Can Backfire On Your Business”
 
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