Brand Positioning

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Brand Positioning – And Why It Defines Your Success in the Digital Age

If you ever walk into a Banana Republic store, you will notice soft lighting, showcased clothing and apparel, all reflective of the brand’s premium image. Gap tends to feature a more casual image, louder than Banana Republic but stylish all the same. Trendy, as it is described on their website. There is more color in … Continue reading “Brand Positioning – And Why It Defines Your Success in the Digital Age”
 
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